Gatorade Tiger
Gatorade, the leader in sports beverages, has created its first athlete-affiliated product–with whom else, but Tiger Woods. The drink, launching this month, is based on researching Tiger’s (and golfers) specific needs, primarily to fight dehydration when out on the links for four to five hours at a time. To meet that requirement, Gatorade Tiger has 25 percent more electrolytes than the traditional Gatorade Thirst Quencher beverages.
Tiger began working with the Gatorade people in 2007 at the Gatorade Sports Science Institute. For a discussion of how they arrived at the beverage formula (and pictures of Tiger in the Gatorade test …read more
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