Champions Tour Dying A Slow Death?`
Was reading about the latest television numbers for the Geriatric Tour and quite frankly, it doesn’t look good for the Champions Tour, at least from a TV perspective. Reports indicate through 14 weeks of coverage on the Golf Channel, the Champions Tour is averaging less than 100,000 viewers. For comparison’s sake, the LPGA is averaging more than twice that number for its tournaments on the Golf Channel. If you’re buying air time as an advertiser, then you’re losing money and you are also subsidizing the tour this year. Gotta believe corporate CFOs aren’t too happy about this.
Now, it could be argued that viewership is down because the Champions Tour is on a cable channel, and not everyone that has cable automatically gets the Golf Channel. That’s a fair argument, but the other side of that coin is that the odds of broadcast TV (CBS, NBC, ABC) picking up the Champions Tour is slim to none, as it would be financial suicide.
So can the tour survive? It’s hard to say, but without major drawing power like Greg Norman, the odds are slim.
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