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Gatorade Tiger

Gatorade, the leader in sports beverages, has created its first athlete-affiliated product–with whom else, but Tiger Woods. The drink, launching this month, is based on researching Tiger’s (and golfers) specific needs, primarily to fight dehydration when out on the links for four to five hours at a time. To meet that requirement, Gatorade Tiger has 25 percent more electrolytes than the traditional Gatorade Thirst Quencher beverages.

Tiger began working with the Gatorade people in 2007 at the Gatorade Sports Science Institute. For a discussion of how they arrived at the beverage formula (and pictures of Tiger in the Gatorade test gym), watch this video:

Gatorade Tiger is available in three flavors selected by Tiger Woods: Red Drive (cherry), Cool Fusion (citrus blend), and Quiet Storm (grape blend).

4 Responses to “Gatorade Tiger”

  1. March 14th, 2008 | 3:07 pm

    [...] Chad Orton wrote an interesting post today onHere’s a quick excerptGatorade, the leader in sports beverages, has created its first athlete-affiliated product–with whom else, but Tiger Woods. The drink, launching this month, is based on researching Tiger’s (and golfers) specific needs, primarily to … [...]

  2. March 15th, 2008 | 1:03 am

    [...] That was until I saw this video on fourhourweek which blew me away.? I acwww.connectedinternet.co.ukGatorade Tiger Gatorade, the leader in sports beverages, has created its first athlete-affiliated product??with [...]

  3.   shaggy
    June 6th, 2008 | 6:57 am

    Gatorade Tiger? Gay! I won’t touch this, and anyone that does is a douche.

  4.   sam
    June 2nd, 2009 | 5:53 pm

    I love the quiet storm but they changed it to focus and now it sucks

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