CBS Chokes on Daly’s Beer Ad
CBS announced that will not be airing John Daly’s new Maxfli ad in which he sings a song, guzzles down some beer, and drives a little crazy with a golf cart. First a couple of objective opinions about the ad: 1. John Daly can’t sing. At all. Even a country song, where the talent bar is low to being with. 2. He’s portraying (and in some cases unfortunately) how a large percentage of weekend hacks behave on the golf course, and at the 19th hole after a round. 3. The ad missed its point entirely with me that it was marketing Maxfli anyway.
CBS spokeman Leslie Anne Wade said, “CBS refuses to air the ad because it violates network guidelines prohibiting ads ‘with direct, or implied, excessive consumption of alcohol,’ especially when an ad also ‘involves hazardous activity’”. So the implication is that high and mighty CBS has the viewers’ best interest in mind all the time, and that it telecasts nothing but responsible ads and programming.
It wasn’t all that long ago CBS was the proud broadcast network for NASCARs Daytona 500. And being the NASCAR fan that I am, it’s part and parcel that beer and racing go hand in hand, and CBS was proudly airing ads that promoted beer and even hard liquor (when it was allowed) during the telecasts, as recently as 1999. So is the pot calling the kettle black here? Sure sounds like it.
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It also could mean that nobody cares.