LPGA 2007 Schedule
I was looking at the LPGA’s 2006 schedule and it certainly does take the women a while to get started. Their first tournament isn’t until Jan 19 (Women’s World Cup of Golf in South Africa) and then it’s a 4 weeks until their next event, the SPS Open at Turtle Bay. I’m curious what the reasoning is behind the slow startup for the women? Is it a carryover from days long gone when women players were still doting housewives and weren’t getting the respect they deserved?
The LPGA is a major sports organization and as such they need to get their name brand out early and often. I remember all too well watching the handful (literally) of women’s golf tournaments in the 70s and 80s and while the caliber of players was excellent, the LPGA didn’t lend itself to mass appeal. Times have changed though and the marketing strategy needs to change as well as there are scores of excellent golfers on the LPGA, and the majority are young, hungry and want to make an impact today.
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I’d love to see the LPGA use January and February for “League” play. Put everyone in a different threesome or foursome the first two or three days of a tournemant, with each “winner” of their own small group determined by who wins the most holes outright. Put the winners in the final groups on Sunday for the Big Money. I just wish we could see more options than the same old medal play every week.